Hara Hara Mahadevaki has gone all the way from being a simple movie to a full-fledged brand. Fans are already demanding a second part for the adult comedy while there’s some official merchandise for the verses.

While the original verses were Hara Hara Mahadevaki were uttered by an unknown Whatsapp Swamiji, it happens to be the movie’s title and they partnered with another company to release branded t-shirts.

Sounds like this is first of its kind in Tamil cinema in recent times to have such merchandise support a film.