At the audio launch of Kanna Pinna, filmmaker Cheran spoke about the prevailing privacy problems in the film industry and how small time producers are losing crores because of the online leaks. He further said that Sri Lankan Tamils are involved in leaking the film online and he is deeply saddened by the act. This has created a huge uproar among Lankan Tamils and they have highly condemned Cheran's act. Following this, he issued a clarification not saying that he didn't mean to hurt the sentiments of the Lankan Tamils but was only pointing out those indulge in such activities.