Rajinikanth's Kaala Adopts The Same Successful Strategy As Kabali
Prior to the release of Kabali in 2016, producer Kalaipuli S. Thanu left no stone unturned to make the film the most lucrative venture in Indian cinema history by tying up with several reputed brands.
Fast forward tp 2018, 'Superstar' Rajinikanth’s Kaala directed by Pa. Ranjith and jointly produced by Dhanush’s Wunderbar Films and Lyca productions banners is also adopting the same strategy as Kabali.
The makers of Kaala have announced the film has now partnered with notable brand names starting with Cadbury Five Star as their Official Brand Partner.
We are glad to announce that "@Cadbury5Star" is one of our Official Brand Partner for #Kaala. @rajinikanth @beemji @dhanushkraja @Music_Santhosh @vinod_offl @humasqureshi @thondankani @LycaProductions @divomovies— Wunderbar Films (@wunderbarfilms) April 30, 2018
Furthermore, Havells India has been named the Official Consumer Durable Partner for Kaala.
We are glad to announce that "@havellsindia" is our Official Consumer Durable Partner for #Kaala. @rajinikanth @beemji @dhanushkraja @Music_Santhosh @vinod_offl @humasqureshi @thondankani @LycaProductions @divomovies— Wunderbar Films (@wunderbarfilms) May 1, 2018
As of now, these two big brands have associated themselves with Kaala with more announcements expected to follow in the coming days prior to the film’s release.
Meanwhile, Kaala’s audio composed by Santhosh Narayanan will be launched on May 9.
The film, which includes an ensemble star cast with names like Nana Patekar, Huma Qureshi, Samuthirakani, Easwari Rao, Shayaji Shinde, Anjali Patil, among others is gearing up for a June 7 theatrical release.