Thalapathy Vijay will be appearing for a television interview after 10 long years for the promotion of his upcoming action biggie, Beast, directed by Nelson Dilipkumar. There has been no audio launch, trailer launch, or any pre-release event for Beast and this exclusive television interview will be the sole promotional event for the film. Vijay has taken the extra mile to promote Beast and this indeed tells us that he considers the film special. Vijay's interview program is called Vijay-udan Nerukku Ner and he will be interviewed by Beast director Nelson Dilipkumar.

The interview is set to be aired on April 10, Sunday, at 9 PM on Sun TV and the fans can also catch the show on the Sun NXT app, provided they have a subscription. Ahead of the telecast, the makers have now released a new promo that showcases a short glimpse of the interview. In the promo, we see Nelson asking Vijay some important questions and it is going to be interesting to hear the Mersal actor's replies. Nelson asks Vijay's reason behind not meeting the press or media for the last 10 years and also asks if he has any advice for his fans. The promo has grabbed the attention of the fans and it looks like a solid interview is on its way.

Considering the hype surrounding the interview, we can expect Vijay-udan Nerukku Ner program to top the TRP charts and the show will give the film a wider reach among the family audience. Beast is produced by Sun Pictures and has music composed by Anirudh Ravichander. The star composer has delivered two chartbuster hit songs - 'Arabic Kuthu' and 'Jolly O Gymkhana' and the recent 'Meaner Leaner Stronger' theme has also set the fans in excitement. Beast will have Vijay playing the role of a RAW agent - Veera Raghavan who is on a mission to rescue innocent people from a shopping mall.

Beast is slated to release in theatres on April 13 and it will have a wide release across the globe on a record number of screens.