Word of mouth is a strong marketing strategy for many movies, usually the limited budget films that does minimal promotion. Pandigai is one such movie directed by Feroz that continuously earned positive reviews and positive word of mouth from all fans.

Whenever someone asks for a suggestion, most said Pandigai is the one to catch up this weekend. Surprisingly, the movie managed to earn more collection and better revenue on Monday than the weekend because of people’s recommendation. The film crew reported that 25% collection has bumped up on Monday. It is released by Auraa Cinemas and features Krishna, Anandhi in the lead cast.