Actor and politician Kamal Haasan's initiative as an entrepreneur, 'House of Khaddar', his own fashion brand, was formally announced and launched in November last year. In that light, the venture, which as the name suggests, aims to promote the Khadi / Khaddar clothing line, has a new website that has now been officially launched, with the products revealed to be available for purchase in India. The website launched on Wednesday on the occasion of the 72nd Republic Day has been started with the intention of promoting and developing the handloom weaving industry. Earlier, Kamal Haasan launched the KHHK fashion line at Chicago, U. S., while also releasing a short promo teaser, which grabbed the attention of the fans after the brand was first announced on Bigg Boss Tamil season 4 in 2020.
Netizens are introduced to the Kamal Haasan House of Khaddar website that offers different styles from the clothing line along with a story behind the brand. The clothes have been designed by popular celebrity and film costume designer Amritha Ram, with the tagline of KH revealed to be "Fashion is Civil, yet disobedient". The statement is as follows:
"House of Khaddar is a clothing line of authentic handloom blended with Indian Heritage and Western designs and silhouettes." It further states, "We will be working directly with the weavers and various craft communities across the state including block makers, printers and G.I. certified clusters. Blending Western silhouettes with Indian techniques is what sets us apart. The Khadi outfits we are putting together at KHHK are a refreshing take to what Khadi is usually synonymous with; dull, boring, or just too Indian. We keep away from going traditional and throw the fabric into a completely new light that is elegant, majestic yet trendy. The mission is to save the art of Khadi and make Khadi cool and relatable to the young urban market. It’s also our responsibility to build a sustainable future for these communities by creating new products that will target a different market. The story of House of Khaddar lies in bringing contemporary design to age-old weaves like Khadi – whether it’s the cut, feel or fit of the fabric."
https://t.co/Ob7YofXbWS is now online and available for purchase in India. International shipping soon.— Kamal Haasan (@ikamalhaasan) January 26, 2022
On the work front, Kamal Haasan is working on Vikram, which is being produced under his Raaj Kamal Films International (RKFI) banner. Kaithi and Master fame Lokesh Kanagaraj is directing the mass action thriller, which is nearing its final stages and also stars 'Makkal Selvan' Vijay Sethupathi and Malayalam actor Fahadh Faasil in pivotal roles, while Narain, Kalidas Jayaram, Santhana Bharathi, Bigg Boss 4 fame Shivani Narayanan, Myna Nandhini, Maheswari Chanakyan will also be appearing starring roles, with music by Anirudh Ravichander. Kamal Haasan, who is set to host Bigg Boss Ultimate, also recently announced the next venture under his RKFI banner, which will star Sivakarthikeyan in the lead role under Rangoon fame Rajkumar Periasamy’s direction.
26/01/2022 01:33 PM