It's official - the 'Arabic Kuthu' song in the 'Thalapathy' Vijay and Pooja Hegde-starrer Beast directed by Nelson Dilipkumar under the prestigious Sun Pictures banner has reached 50 million views on YouTube on Friday after it was released on Valentine's Day. Composed by 'Rockstar' Anirudh Ravichander, who has also sung the song with Jonita Gandhi, to the lyrics penned by actor-producer Sivakarthikeyan, the fun-filled peppy track has taken South India by storm and has reached the milestone in just four days. The Beast first single 'Arabic Kuthu' featuring Vijay and Pooja Hegde shaking their legs and tapping their feet has also attained the distinction of becoming the fastest South Indian video to hit 50 million views after Samantha's 'Oo Antava Oo Oo Antava' in Allu Arjun's Pushpa: The Rise – Part 01 (8 days), followed by 'Saranga Dariya' in the Sai Pallavi and Naga Chaitanya-starrer Love Story (14 days) and 'Ramuloo Ramulaa' in Ala Vaikunthapurramuloo (22 days). Check out below Sun Pictures' announcement: 

The response to the 'Arabic Kuthu' song in Beast has been unlike any other in recent times, with the makers as well taking the opportunity by inviting fans to send in their own cover versions in the 'Arabic Kuthu Challenge'. Several celebrities have also put out videos of them dancing to 'Halamithi Habibo', including Anirudh and Samantha, with their versions receiving staggering feedback as well. The 'Arabic Kuthu' song in Beast has once again turned out to be a big success for Anirudh after his chart-buster tracks and memorable background scores in previous Vijay films like Kaththi and Master, and fans are now looking forward to the rest of the album. 

Announced for a grand theatrical release this April, Sun Pictures will be looking to carry forward the momentum of the 'Arabic Kuthu' song's success going forward till Beast hits screens. Touted to be a mass action thriller, the upcoming film has Vijay and Pooja Hegde sharing screen space with ace filmmaker Selvaraghavan alongside Shine Tom Chacko, VTV Ganesh, Aparna Das, Redin Kingsley, Lilliput Faruqui, among others.