Anushka has joined hands with NAC Jewellers to launch the special line Rudramadevi collections in Chennai. The collections will be displayed at the store for retail purpose. After few continuous postponement of the release dates, the film was likely to hit screens on Oct 9. Directed and produced by Gunasekhar, Rudramadevi is the first Indian 3D historic film which is based on the life of Rudramadevi played by Anushka, who is a 13th century Queen of the Kakatiya dynasty. The epic drama has a long line up of actors such as Allu Arjun, Rana Daggubati, Krishnam Raju, Suman, Prakash Raj, Adithya Menon, Vikramjeet Virk, Nithya Menen, Aditi Chengappa, Catherine Tresa, Hamsa Nandini, Ajay, Baba Sehgal, Tanikella Bharani, Madhumitha and Brahmanandam. The music and background score of the film is composed by Maestro Ilaiyaraaja.