With Go Goa Gone trailer creating a buzz, the posters created controversies after its first look was out. The National Organisation for Tobacco Eradication (NOTE-India) had objected to the poster of the movie, where Saif holds a cigar in his mouth and a gun in his hand.

As a leading actor, he was accused of violating smoking norms in public. However, Saif didn't take much time to react to this. He shot a video message, which sees that actor talking about the cons of smoking, to the youth. "I think smoking is a form of drug abuse. I do not believe in censorship, as in blanket banning. An appropriate age certificate must be set and then enforced. That is what the censor board is for. However I understand with this freedom comes a social responsibility and I would like to warn the youth that smoking is a very dangerous habit. It may seem cool now but there is nothing cool about lung or heart disease. I quit smoking after almost suffering a heart attack five years ago. Purely bought on by my smoking... clearly It is not worth it!,” said the actor, wanting the youth to be aware and away from this habit.

Producer Dinesh Vijan too clarified, that Saif's role demanded him to smoke one and that the actor doesn't smoke off screen. The smoking scenes were not taken with any intention of disrespect the law or promote the use of tobacco, he added.

Go Goa Gone, which is set to release on May 10, also features Kunal Khemu, Vir Das, Anand Tiwari and Puja Gupta.