Prabhu Deva, lovingly called as the Indian Michael Jackson, has stepped into film production. Choreographer-actor-director and now producer, Prabhu Deva unveiled the name of the production house and its logo recently. Named as Prabhu Deva Studios, the aim of the banner is to produce high quality, content oriented cinema by widening their horizons to other language films as well.

Prabhu Deva shared details about his new production house, saying "The production house has a team of highly qualified professionals with wide experience. I always felt that creative talent should not be curtailed to regional or linguistic limits, and my company Prabhu Deva Studios will spear head this mission with immediate effect. We are announcing an amalgamation of quality projects. Couple of big names and couple of raw talent will put Prabhu Deva Studios in the orbit of talent hunting. We would be working towards getting the new, bright and young minds to limelight in all possible ways." The official announcement regarding the banner's first film will be revealed on 3rd August