Red Chillies Entertainments Pvt Ltd has come up with a unique marketing concept for their upcoming venture, Happy New Year.

For the first time ever in Bollywood, the makers will be sending the teasers of the film to mobile and tablet users via Whatsapp. All you need to do is give a missed call or send a Whatsapp message to +91 9819020202. And guess what? Within minutes the trailer will reach you.

“With over 50 million active users on WhatsApp in India who every day share millions of videos and images with individual friends and groups it was an obvious choice to use WhatsApp as a platform. The only challenge was the restriction by WhatsApp where a broadcast message cannot be sent to more than 250 friends/WhatsApp users but WhatsApp has specially removed this restriction for this campaign,” said the CEO of RCE, Venky Mysore.

Set to release this Diwali, the Farah Khan directorial will feature Deepika Padukone, Shahrukh Khan, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah.

Fans get ready for the excitement.