Dhanush's maiden production venture Ethir Neechal, starring Sivakarthikeyan and Priya Anand in lead roles, is having a great run at the box office. The film, which was released in more than 300 screens, has grossed Rs. 4 crores on its opening, which is 80% of Vijay's opening day collections. We hear that the Ethir Neechal team is on cloud nine!

Great going!