Digital projection: Film makers cut rent

A meeting held on Saturday by producers, distributors and exhibitors in the Telugu film industry at the AP Film Chamber of Commerce has decided to cut down the high rentals charged by companies which facilitate digital projection of films in theatres.

The companies, which set up their equipment to facilitate beaming of the film without any physical film reel, are currently charging Rs. 7,000 per week from theatres for digital projection of films. The South Indian Film Chamber of Commerce asked the AP Film Chamber of Commerce recently to take steps to reduce the high rentals. The members at the meeting decided to bring down the rental to Rs 3,000 per week.