Chennai hit by Kanthaswamy fever

Kanthaswamy-mania has hit Chennai. “If the early craze is anything to go by, it could well upstage the collection of Rajinikanth's Sivaji,” said Abirami Ramanathan, who has taken the distribution rights of Chennai.

A staggering collection of 95 lakhs on the first day of the advance booking is an indication of things to come. With over 900 screenings worldwide, including 18 in Chennai, Kanthaswamy is set to topple many records is the buzz├п┬┐┬╜in├п┬┐┬╜trade circles.

Listen to Kanthaswamy songs

Ramanathan, who heads the Chennai City Theatre Owners' Association, sounded confident of Kanthaswamy sustaining viewers' interest for a considerable length of time. “The timing of the release is just about right with no clash with exams or cricket ties involving India. It is a relatively free time with Dassera holidays round the corner. You can safely bet├п┬┐┬╜on a Vikram movie, more so by├п┬┐┬╜taking into account the├п┬┐┬╜ unprecedented grandeur,”├п┬┐┬╜opined Ramananthan.

Invariably, distributors of Vikram movies find themselves laughing all the way to the bank.├п┬┐┬╜So if├п┬┐┬╜Kanthaswamy strikes gold, it will be no surprise!