Thala Ajith's Arrambam is already the latest talk of the town. The movie has already created the needed pre-release buzz with its sleek trailer and the electrifying first looks. Now we hear that the theatrical rights for the film in Coimbatore, Tirupur, Ooty and Erode have been sold for whopping price.

The film is be about an ordinary man's fight against an important issue in the society. Also in the star cast are Arya, Nayantara, Taapsee, Rana Daggubati, Mahesh Manjrekar and Atul Kulkarni.

Now the latest we hear is that the film will hit screens for Deepavali.