Tamil Nadu theatrical rights and distribution is just the beginning for many Tamil movies, especially with stars who have strong fan following in other states. Actors like Sundeep were roped in to sell movies in Telugu.

While Vijay and Suriya are superstars in Kerala despite the massive presence of Mammootty, Mohanlal, it looks like now Vishal has joined the lot after playing the bad guy in Villain opposite Lalettan.

Vishal’s next movie Irumbuthirai directed by Mithran got its Kerala rights sold today for a huge amount by Shibu Thameen under Thameens Films banner. The film releases this Pongal.