The Telugu community in Kerala's IT capital Kochi has launched a movie club and joined hands with Cinemax to screen Telugu movies for the 250-odd families.
The members of the Andhra Cultural Association (ACA), who set up the movie club, said the first screening is expected on March 25, though they are yet to decide on the film.
"We have no theatres in the city which screen Telugu movies and members of the community have to depend on DVD's to watch their favourite stars in action. The demand increased when IT professionals from Andhra started working in Kochi. For many years we have been raising this issue with theatre owners. Now Cinemax at Oberon mall has agreed to screen these movies," said ACA member S. Sanjay.
During the initial stages there will be only one show per month. "As per demand we will increase the number of screenings," he added.
