Superstar Mohanlal has become a new ambassador of Tata Sky. This leading direct-to-home service is now hosting nineteen Malayalam channels. Vikram Mehra, chief commercial officer of Tata Sky welcomed Mohanlal to this family. This company has decided to show super star Mohanlal in a high profile for their ad campaign. Mohan Lal expressed his gladness for being part of Tata Sky.

The company uses the Sky brand owned by British Sky Broadcasting. Tata Sky was selected as a SUPER BRAND for the year 2009-2010 by an independent and voluntary council of experts known as Superbrands Council.