Popular actress Manju Warrier has agreed to be the brand ambassador for a very novel service. The actress will be the brand ambassador for the Kerala government backed She Taxi. It is an exclusive service owned by women and meant for female travellers only. The service will launch next week. The transport service is initiated by Gender Park which is an institution set up by the department of social justice which works towards achieving gender equality. The pilot project will roll out on November 19.

Manju expressed her happiness in getting associated with such projects. She said, "As someone who has had first-hand experience of the difficulties and worries of travelling in unfamiliar cities at odd hours, I know how important a service of this kind will be to women. I also respect the women who have come forward to operate these taxis, given the challenges they are expected to face in a male-dominated business". The Kerala State Women's Development Corporation, Maruti Suzuki Ltd. and Technopark based Rain Concert Technologies are associates in the project.