The recent Mammootty-Lal starrer Cobra may have failed to impress the critics, but it has made a considerable amount of profit at the box office across Kerala. Though the movie didn't get any positive review, it has managed to gross 2 crore more than the actual budget. Reports suggests that Lal's aggressive marketing strategy is the main reason for the box office success of Cobra.
 
Sources say that the film's satellite rights is likely to be sold for a record price in Mollywood.