Leading actress Tamannaah has been roped in as the face of soft drink brand Fanta. She will be its brand ambassador in Tamil Nadu and Karnataka.

"I am extremely happy and excited to become the brand ambassador of Fanta. I would like to use this platform to connect and engage with my fans," Tamannaah said in a statement.

Tamannaah will soon feature in a new TV commercial for the brand and the ad will go on air from April 24. With this, Tamannaah is set to give some serious competition to Asin, who is endorsing Fanta’s rival soft drink Mirinda.