Actress turned business-woman Shilpa Shetty, has launched her own jewellery line, Satyug Gold.

After recently announcing her line entering a long term contract with gold mines all over the world, the actress along with her husband Raj Kundra, launched her first store in Mumbai today. Excited, the actress said to reporters, "Everyone wants to buy gold because it's important for them and brings happiness and prosperity, and this business is very important for me because I will be able to fulfill people's dreams."

What's special about her brand is that, she is introducing a 5-year-plan which offers 37 percent discount on gold. Besides she will be specially crafting the designs by herself. She is also introducing a special line for housewives, at affordable prices.

There will soon be showrooms in Delhi, Jaipur, Ahmedabad, Pune, Chandigarh and Ludhiana as well.

Gold at a discount for the first time in India.