Apple has issued a statement confirming its upcoming iPhone 12 series will not be launched in September. Apple's Chief Financial Officer Luca Maestri in an earnings call spoke about the decision to delay saying the next-generation phones will be available in stores a few weeks later from the initial launch plan in September. He said, "As you know, last year we started selling iPhones in late September. This year, we expect supply to be available a few weeks later,". Based on his statement, we can assume the new iPhones will hit the shelves most likely around mid-October.

Although Maestri hasn't revealed any particular reason for the delay in the iPhone 12 launch, there have been rumors stating that the plan for it to be pushed back has been circulating for several months now. Earlier this year, The Wall Street had reported that Apple had decided to put a hold on the mass production of the iPhone 12 series due to the coronavirus pandemic and the consumer demand hitting low during the time. Qualcomm had earlier this week in a statement said that there would be a noticeable drop of up to 15 percent in 5G smartphone shipments in the present quarter as an "unnamed'' customer had plans to delay a "global 5G flagship phone launch."

Apple has in the past delayed its previous iPhone models beyond the September timeline. The iPhone X hit stores only in November 2017. Likewise, the iPhone XR was made available for customers in October after being announced in September. Usually, Apple launches its new iPhones in September and if the company is looking to make the upcoming iPhone 12 series available in October or November, its launch is likely due in September, which this time around is expected to be held virtually. 

According to reports, Apple has plans to launch four new iPhones this year which will include the 5.4-inch iPhone 12, the 6.1-inch iPhone 12 Max, the 6.1-inch iPhone 12 Pro, and the 6.7-inch iPhone 12 Pro Max. It is further stated that these iPhones would bear resemblance to the iPhone 4 while some others say the models will appear similar to the iPhone 11 series. A new camera technology and the 5G support are said to be the biggest new features in the iPhone 12 in comparison to the iPhone 11 model. The LiDAR depth sensor found in 2020's iPad Pro will be featured in the premium models of iPhone 12. In addition, Apple's A14 Bionic chipset will be powering all four iPhone 12 models.