Amazon, Byju's, Dream11 in race to replace Vivo as title sponson of IPL 2020!
Galatta | Aug 07, 2020, 07:32 pm
The ongoing COVID-19 Novel Corona Virus Pandemic brought normal life to a standstill and all sporting events across the globe were either postponed or cancelled! However, what hit Cricket fans the most was there being no clarity over whether their favourite T20 Competition - the Indian Premier League (IPL) would happen this year or not! While most fans were waiting with bated breath for news on the IPL, the International Cricket Council (ICC) announced the postponement of the T20 World Cup, which was supposed to be held in Australia this year, to next year! This created a window for the IPL to happen and it was announced that the tournament would be held in the UAE, as the COVID numbers in India are still very high! This came as a huge relief for all cricket fans, to know that the 13th edition of the IPL would happen this year!
However, the Board of Control for Cricket in India (BCCI) had been facing the ire of many Indians, ever since clashes between the armed forces of India and China happened along the Line of Actual Control (LAC) of the Indo-China border, in the Ladakh region! From the time of these clashes, there was a nation-wide anti-China sentiment and many Chinese products began being shunned with the Indian government going to the extent of even banning 106 Chinese apps, citing national security! However, the BCCI was facing the heat, as the Chinese mobile company Vivo was the title sponsor of the IPL for the past 4 years! With the voices intensifying against Vivo being associated with the IPL, the company themselves opted out of participating in this year's edition and the BCCI also issued a statement in this regard, yesterday!
After Vivo walked out, there have been a lot of speculations over who would become the next title sponsors of the cash-rich, most viewed T20 tournament in the world! We now have a few frontrunners for this position! Latest reports suggest that the e-commerce giant Amazon, online kids tutorial & learning app BYJU's and the fantasy gaming company Dream11 are in the race! Amazon would be vying for this deal, with the upcoming festival season and the lure of online shopping among the people with social distancing being important, in mind! However, BYJU's is already the Indian Cricket team's jersey sponsor and just reworking the numbers of the existing deal would be far easier. Vivo had signed a Rs. 440 Crore per year deal for a period of 5 years but it would be difficult for the BCCI to find somebody to accept the same kind of numbers in these times of economic fluctuation! IPL 2020 is all set to get underway in the UAE, from September 19th! Stay tuned for updates...