It hasn't been a merry start for JioMart, which was launched on April 26 by Mukesh Ambani-owned Jio and Mark Zuckerberg's Facebook-owned Whatsapp. The latest initiative from Ambani has met with negative reviews from consumers who have blamed the company for bad produce, dirty vegetables and delayed delivery of the products that were placed for order.

JioMart, which was launched to rival e-commerce giants such as Amazon and Flipkart, is said to be currently available in 200 cities across India, but has only gone on to earn cynical and unfavorable reviews for the most part from customers who have purchased from the online grocery delivery service. There have been reports of consumers finding caterpillars crawling in their vegetables, with many also stating products charged for a high price are being delivered quite late as well. Many have drawn comparisons with Big Basket and have said they were hopeful JioMart would ease the trouble of getting them vegetables during the ongoing lockdown period across the nation, but have only been left disappointed with the products that have been delivered to them with some raising complaints on the website's interface, which seems to be not so user-friendly. A short search on Twitter on the initial response towards JioMart shows that many are not happy with what they have been treated with some going to the extent of saying they will never be placing an order with the online grocery delivery service. Check out a few tweets posted by customers who clearly express feeling let down by the services:

Not many would have expected a shaky start as it is now for the service, which is basically a partnership of two of the richest people in the world. Although JioMart has taken a bad start in India’s highly-competitive $1 billion grocery market, market analysts have stated that it is too early to dismiss the effort as a failed one and one needs to wait for some more time to see how things take flight. Yugal Joshi, vice-president of Texas-based consultancy Everest Group, said, "Given the reach of Jio, some poor reviews at the beginning will not materially impact its long-term potential due to the strength of the Reliance group, their deep pockets, and willingness to stay put in this business,".

Facebook had left many surprised days before JioMart's launch when on April 22 the social networking giant announced it was investing $5.7 billion, eventually picking up a stake of 9.99% in the company. The advantage with Facebook coming on board is it brings aboard a user base of more than 400 million Indian WhatsApp users, with JioMart expanding into more than 200 cities in the nation by May 31. Furthermore, in order to combat e-commerce superpowers like Amazon and Walmart's Flipkart, Ambani has been clearly prepared right from the start with over $10 billion cash to propel its strength for the longer term.

Apart from Facebook, JioMart has accumulated funding from reputed top private equity firms such as KKR, Silver Lake, Vista Equity Partners, and General Atlantic over the course of these past three months. JioMart could now lure customers with this extra cash reserve in the form of offering various discounts and freebies, which have time and around struck a chord as an impactful strategy with the people across India. Analysts have stated that Jio has the potential to take out specific competition based on pricing that is too much for some Indian customers, which could be done in a targeted manner. This is quite visible already as JioMart on average has offered a 15% discount on the maximum retail price (MRP) in comparison to DMart's 16% while also bettering Amazon or Big Basket's 9%, as per a report by Jefferies on May 31.