Leading Tollywood producers Lakshmi Manchu and Dil Raju have launched an initiative against music piracy in Hyderabad on Thursday. The campaign is a joint initiative of Aditya Music, 92.7 BIG FM and raaga.com.

Stating that everybody suffers loses due to piracy and the producer is the biggest loser, Dil Raju urged the government to pass stringent laws to punish those pirating music and suggested that those catching the pirates be rewarded.

Lakshmi Manchu said that music piracy is nothing but theft and anyone who buys a pirated CD is stealing. A special composition sung by Hemachandra was also launched on the occasion.

As part of the campaign, the song will be promoted on the 92.7 BIG FM in Hyderabad, Visakhapatnam and Tirupati stations. Further, there is also an on-ground promotion of the campaign. Listeners who report music piracy would be acknowledged by the music fraternity at the Bharati Cement BIG Telugu Music Awards nite on May 12.