As a New year surprise, the trailer of Simbu's Achcham Yenbathu Madamaiyada was released on 1st January. The audience and fans loved the trailer of this film which is directed by Gautham Menon., and it has got more than 1 million views on Youtube. The film features debutant actress Manjima Mohan opposite Simbu. It is a bilingual film with Naga Chaitanya playing the lead in the Telugu version.