With regard to the ongoing Jallikattu issue, Suriya asked people to fight unitedly for their rights. "Jallikattu is our tradition and we have to stand united to preserve our culture and traditions," he said. Following this, PETA accused him of promoting the film in a crisis.

Nikunj Sharma, Government Affairs Liaison with PETA India, said to a leading English daily, "It's no coincidence that Suriya decided to speak only when his film S3 is about to release." Looks like Suriya fans are angered by this comment and comments against the organisation are pouring in the social media sites.