Kamal Haasan and his Viswaroopam team were getting ready for a grand audio launch in Chennai, Coimbatore and Madurai on November 7 (his birthday). Ulaganayagan had also made arrangements for a chartered plane to grace all the three venues. He is expected to first fly to Madurai, then Coimbatore and finally to Chennai. Now due to the Nilam cyclone, the team had to restrict the event in covered areas. Earlier they were planning to have the event in open air stadiums.

The film is equipped with Auro 3D sound format, making it the first film in India and the second film in the world, to do so. The film cleared the Censors with an U/A certificate with minor cuts. Written, directed and co-produced by Kamal himself, the film stars Pooja Kumar, Andrea Jeremiah, Rahul Bose, Jaideep Ahlawat, Nassar, Zarina Wahab and Miles Anderson in important roles. Shankar, Eshaan and Loy have composed music for the film, while Sanu Verghese has handled the camera.