Karthik Subbaraj's Iraivi, which has Vijay Sethupathi and Anjali in lead roles, is all set to hit the screens on June 3. The team has been using innovative strategies to promote the thriller, first, they released a blooper video, then a web series--a compilation of the making and post-production videos--and now the team has released En Iraivi app at its press meet.
 
Set in the backdrops of Chennai, SJ Suryah, Karunakaran and Bobby Simha play important roles in this commercial entertainer. Produced by Thirukumaran Entertainment and Studio Green, the film has music by Santhosh Narayanan, cinematography by Gavemic U Ary, editing by Vivek Harshan, art direction by Vijaimurugan RK, sound design by Vishnu Govind and Sree Shankar.