At a press meet held in the city, Karthik Subburaj and his Iraivi team were in full attendance to promote the film. The team has already released a series of innovative videos and an application to create the much-needed hype. Set in the backdrops of Chennai, Vijay Sethupathi, Kamilinee, Anjali, SJ Suryah, Karunakaran and Bobby Simha play important roles in this commercial entertainer. Produced by Thirukumaran Entertainment and Studio Green, the film has music by Santhosh Narayanan, cinematography by Gavemic U Ary, editing by Vivek Harshan, art direction by Vijaimurugan RK, sound design by Vishnu Govind and Sree Shankar.
Let's take a look at what Oraivi team has to say about the film:
Karthik Subburaj: Balachander and BaluMahendran are my inspirations behind the emotional content in Iraivi.
K.E.gnanavelraja: Iraivi will be hard-hitting, intense drama and will create a big impact on men.
Pa.Ranjith: Iraivi showcases a lot of emotional content and I request directors to come up with more women-centric & women empowerment scripts.
Vijay Sethupathi: Iraivi will be a breaking point in my career.
Nalan Kumarasamya: The casting of Iraivi itself shows that the film will be a class apart. As a fan, I am also waiting eagerly for the release.
Radha Ravi: SJsuryah plays the role of a drunkard and has done it with 100% perfection. Karthik Subburaj has extracted genuine performances from us and I would compare his style of direction to legendary Mahendran.
