By K.V. Vasudevan [ September 11, 2009 ]
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Innovative Mani Ratnam

Chiyan Vikram was not too keen to make inroads in Bollywood even after the popularity of Aparichit (Hindi), the dubbed version of Anniyan opened the doors for more offers. Vikram is currently focused on Mani Ratnam's bilingual – Ashokavanam in Tamil and Raavan in Hindi.

The big news is in Mani Ratnam going out of the way to promote Vikram's first direct Hindi film. The ace filmmaker is all set to release a set of trailers showcasing the versatile Vikram to Bollywood audiences. If this is a smart way of marketing his movie, we need to salute Mani.