By Kaanchan [ August 01, 2010 ]
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Endhiran Music released in Malaysia

When it's a movie this big, not even its music release can go by without making a colourful explosion. The mega stars behind the movie: Hero superstar Rajinikanth, director Shankar, music composer A.R. Rahman, lead lady Aishwarya Rai Bachchan and producer Kalanithi Maran led the starry ensemble at the Putrajaya Convention Center at Kuala Lumpur – the venue for this mammoth event. Every celebrity who came to the dais reiterated the enormity of the event in terms of star power and also profusely thanked Sun Pictures M.D. Kalanidhi Maran not only for financing the movie, but also for putting together such an event.

The Master of Ceremonies for the event was comedian Vivek, who was joined from time to time by popular TV show host Punnagai Poo Geetha from Malaysia. Vivek was at his comedic best and his digs were taken in the right spirit by the stars and the audience.

The evening was divided into two segments, the first being tributes to the mega stars in the movie and the second being the actual music release. Photo montages and medleys to which members of dance master Kala's troupe danced was how each tribute was put together. For instance the tribute to Sun Pictures comprised stills from movies presented by them, projected on a screen on the stage, while dancers performed to a medley of songs picked from those movies. Similar tributes for A.R. Rahman, Shankar and Rajinikanth came up next. The only tribute with a changed format was Aishwarya's. A six member team of Shaolin monks performed a breathtaking choreography at the end of which Rajni himself stood up and applauded.

The stars who performed for the various tributes were Rahasya, Vijayalakshmi, Poorna and Sherin. Simbu, on the request of Vivek, did an impromptu performance in tribute to the supersStar. He did well in imitating Rajni's stylish moves, while also showing off his own grace and grooves. While most of the heads of the various technical departments of Endhiran were present, several celebs who had no role to play in the movie showed their goodwill and support by attending the event and even saying a few words on stage. These stars included Jayam Ravi, Vadivelu, Karunas, Simbu, Shriya, Ramya Krishnan, Radharavi and director Shiva Shakthi Pandian.

The second segment was the music release, for which Rajni, Shankar, Ash Rai, ARR, Vairamuthu and Kalanidhi Maran were requested to place their palms on a touchscreen built into a podium on the stage, one after the other. After the last person had done so, a robotic voice announced that their identities had received clearance and the Enthiran music CD popped out from a slit beside the screen. While in other similar functions the CD is presented from one dignitary to another to mark the release of the music album, here Kalanidhi Maran was asked to hold up the CD, as if presenting it to the audience, implying that on an occasion such as this, nobody is bigger than the audience. The CD having been released, a short trailer of the movie was screened. Getting a glimpse of the movie and the two roles played Rajni had the audience even more thrilled. The hoots and applause tore through the auditorium. Following this came dance performances to Endhiran songs, interspersed with speeches from the five top stars of the movie. Each star appreciated Shankar's vision, Rajni's simplicity and Kalanidhi Maran's benevolence.

The biggest news came when Sun Pictures VP Saxena took to the stage to deliver a vote of thanks. Besides thanking everybody from the movie, the Sun Pictures team and the event organizers, he announced that the movie will release in September in all three languages. The finality in the announcement brought squeals of joy from the audience. No better way to bring this fab evening to an end than with this grand announcement!