By Prasanna Singh [ January 15, 2009 ]
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Dr. Mohan’s novel way of introducing a film

Dr. Mohan, impressed by his son-in-law (actor) Arun Vijay’s talent, decided to make a film with him. Now he is enjoying every bit of his newly found stardom as a Kollywood producer. Awed by his ingenuity and knowledge in cinema, Kollywood has welcomed this medicine-man-turned-producer with a warm embrace. This�new producer is determined to make his first presentation (Malai Malai) stand out and has introduced several new attractions in the film, including Parkour-style stunts. Even the film’s photo shoot, held in several unseen islands of Thailand, was very catchy!Dr. Mohan even invented a new way to introduce his film to the press by launching a theme calendar!

Click here for the event stills

Click here for the video coverage of the event�

Close friends and relatives of Dr. Mohan and Vijay Kumar (Arun Vijay’s father), media people and the film crew, including director A. Venkatesh, Arun Vijay, heroine Vedhika and music director Mani Sharma were present at the launch. Abhirami Ramanathan and Vaali were the honourable guests of the function, in which this unique calendar, comprising rare photos from Malai Malai, was launched.

Check out Malai Malai photo gallery

Lauding the efforts of Dr. Mohan and Arun Vijay, both the chief guests called Malai Malai a film possessing all the qualities of a huge blockbuster. Vaali further added that Arun Vijay is a very talented actor who has not got his due share of fame in Kollywood. He encouraged him to stay confident and continue his good work. “Cinema is a microcosm of life itself.�And just like life it is also a roller-coaster ride. Once MSV commented that I cannot write at all and will have to consider some other occupation. But I ended up writing 3000 songs for the legendary music director. Similarly, Sivaji, who was rejected by the producers and director of Chandralekha, went on to become a legendary actor of Kollywood. So do not be disheartened” said Vaali.

Later, every guest was presented with a good supply of Malai Malai calendars.�Next, the Malai Malai team spoke to the media about the salient features of their film.

Speaking on this innovative calendar launch, Dr. Mohan said, “This is indeed a novel way of bringing the film closer to the audience and press. I am ready to do whatever it takes to make Malai Malai a blockbuster and give my son-in-law the fame he deserves. He has abundant talent.”

By merchandising Malai Malai on calendars, something which a user will see everyday, Dr. Mohan has ensured that his film gets etched in�users' minds even before its release. All this bears a subliminal influence on the minds of the users, working in favour of the film. Imagine the world of good it would do to the film, if the media personnel, who attended the calendar launch, decide to use the calendar and�are influenced by�the subliminal marketing! After all, the media has an important role to play in a film's success!

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