Auraa Cinemas, instituted by Mahesh Govindaraj, is all set to take a big leap in Kollywood. After associating themselves with small and meaningful films, the team has an interesting line up for the future that are potentially very big in terms of popularity and costing.
"As a distribution company we had a well chalked out plan for the future. Initially we concentrated on films that were smaller in terms of the star cast but rich in terms of content. Our current lineup is well defined. We have signed Vikram's Iru Mugan, Vijay Antony's Saithan, Prabhu Deva's Devi(L) and Pandigai starring Krishna. When the going is tough for the films on the commercial factors it is the passion for films that turns me on the positive note," says Mahesh Govindaraj with confidence.
