Supported by the grand production house, the team behind Mersal did a lot of first timers. They introduced the AI chatbot on Facebook for the first time. It was a pleasant surprise for all fans who got their own personalized posters.

The next was an even better announcement. In Hollywood, Star Wars the Force Awakens was the first film to launch Emoji based on characters. Vijay’s Mersal has bagged the honors for being the first South Indian film to have done it. It was done for Salman Khan’s Tubelight in Hindi.