After tying up with AirAsia for special Kabali aircraft, the team has collaborated with Airtel for exclusive products and services. With this new campaign, customers can directly greet the superstar through an SMS. The messages received from the customers along with their names would be compiled as a coffee table book and would be presented as a memorabilia to the actor. In addition, Airtel would offer special recharge pack with unlimited 2G internet data, Hello Tunes, a 'Kabali' branded SIM pack and would run a 3D holographic van around Tamil Nadu for a period of 30 days before the release of the movie.