By Kaanchan [ March 19, 2009 ]
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Zee Tamil on wheels

Innovative selling is the way the business world is thinking today, whether to sell a soap, a cool drink, or now, even a TV channel!

BIG Reach, the Events Management division of Big FM, has come up with a one-of-a-kind method to promote Zee Television Network's latest channel Zee Tamil. Called 'Zee Tamil on Wheels' it will bring the feel of this new TV channel to your doorstep.

With so many TV channels these days, it's hard to keep track of what's going on on each channel. We don't check out the new channels because our sets and habits are tuned only to the old and familiar channels. That's why Zee Tamil comes to your house on a special promotional bus, presented by Big FM's RJ Dheena and Zee Tamil's VJ Kavya! The vehicle is filled with various promo materials to give the people a proper feel of Zee Tamil, and ensure that they get hooked on to it!

The bus is set to take off on 20th March at 12.30 p.m. from T. Nagar near Murugan Idli Kadai. The bus travel all around Chennai and also to various parts of Tamil Nadu. There's a lot of fun on board too, so get ready to receive Zee Tamil on Wheels in your area!

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