Megastar Mammootty has some special plans for his upcoming flick Varsham’s promotion techniques. Mammootty who is also the producer of the film is planning eco-friendly publicity tools.

 

The actor has shared the details during the audio launch. He said, "This is an eco-friendly initiative and we had planned it much before the government's decision to ban and restrict the use of flex and plastic in the state, just that the government restriction hit the headlines first. We will be using paper, coir and other eco-friendly mediums over plastic, which is harmful for the environment."