Promising actor Shivraj Kumar is totally elated with the fact that IIFA Utsavam has begun. The Killing Veerappan actor strongly feels that southern film industry plays a key role in Indian cinema and it is any day much much bigger than Bollywood.

 

"It's been a long wait, nevertheless I'm glad we are getting some exclusivity. South film industry plays a pivotal role in Indian cinema from all angles. In my opinion, it's even bigger than Bollywood. In south, in Chennai, is where even Hindi cinema started," 

 

International Indian Film Academy awards started honoring the best of Bollywood talents in 2000. After 16 long years they have decided to take the intiative of recognizing southern talent!