By Saranya [ April 20, 2009 ]
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T-Series issues legal notice to Delhi-based ad agency

In a world where everything has been done and yet again redone, it's hard to find or even come up with an original. However, with the advent of the remix versions of various tracks, the original composers of songs are increasingly being pushed aside with the remixed versions often doing better than the original compositions.

This time with the elections drawing near, every political party is bent to venturing into the deep with the assistance of the one industry that surpasses all borders -- Bollywood. It is common knowledge that most campaigns are using film music tracks to enhance not just their slogans, but even their party's standing and overall image. However, this is bound to cause a stir, the first being in the form of a legal notice.

According to our highly reliable sources within the industry, we learnt that the well-known major record label T-Series has filed a legal notice against Span Communications, a Delhi-based advertising agency which has used the popular song 'Pappu Can't Dance' from the film Jaane Tu… Ya Jaane Na in a political slogan song which has been sanctioned by the Election Commission. The glitch however is that though the agency has changed the wording from 'Pappu Can't Dance' to 'Pappu Can't Vote', the basic tune and rhythm of the song hasn't been changed. Thus it becomes an infringement of the copyright of T-Series.

However, Span Communications' Chief Financial Head Mr. K. K. Gupta has said, "We have not received any such legal notice from T-Series. As per our project, we have been granted approval from the Chief Election Commission directly to go ahead and use this track. Besides, since all our other projects are also government-oriented, we get direct approval from the system itself."

Reconfirming this, Span Communications' CEO Mr. Naresh Khederpal said, "Span Communications is just a media agency that has released this track, while the makers of the track are the Chief Election Commission itself. We have not done anything wrong; in fact we just did what we were asked to do. Besides, the track in question was created and played first during last year's election in Delhi, during the months of September and October. We shall be airing it again this election term."

Though Span Communications has refuted the claim of being served a legal notice by T-Series, all we can do is wait and watch as this issue slowly unfolds this election season.

Courtesy: Bollywood Hungama