Internet
Advertising
 Why
Internet Advertising?
How
Internet Advertising works?
Benefits |
Why Internet Advertising?
Traditional media, in today's highly competitive world, has
proved to be insufficient in fulfilling any advertisers' exacting
standards - of efficiency and customer interaction. The interactive
Internet is the solution to the your requirements, since it
is a two-way interpersonal communication medium, with key
distinguishing factors of feedback and interaction in real
time. It is Interactive, Interpersonal & Cost effective
- these are but a few of the many advantages that the Internet,
as an advertising medium offers. The Internet offers unlimited
low cost space compared to the expense and limited capacity
of traditional media and the ability to accurately measure
audience usage. Every day millions of new users spend increasing
amounts of time online. And that's where the opportunity lies
- for every minute spent online is an advertising opportunity
for you.
Internet advertising is very
similar to TV and radio advertising. The programs are offered
as a free service; commercial advertising pays the expenses.
The same is true of Internet advertising. The information
is free, with the costs defrayed by advertising. A major advantage
of Internet advertising is the ability to attract a specific
target audience. This advantage is limited or nonexistent
in other forms of media advertising. With the Internet, ads
are directed towards the right group of people. Internet ads
are known as banners. Virtually all banners are links to other
sites, but there are still those few that are just meant to
be seen, like billboards. One advantage of Internet advertising
is that it opens new possibilities to spread messages to a
targeted audience. By advertising to a particular group, chances
of success are indeed great.
How Internet Advertising works?
There are various Internet advertising techniques:
1. The ad owner pays a fixed amount for each person who visits the page
with the ad.
2. The ad owner pays a fixed amount for each click on an ad that links to
the advertisers' web site.
3. The ad owner pays a fixed rate to have his advertisement posted for a
specified duration.
4. The ad owner has the option of either promoting their product or service
through survey based contests on our site.
Benefits
You control the market by targeting
special sections.
Prestige comes from your position on our site.
Your customers receive your information.
Increased traffic justifies your internet investment.
Brand loyalty leads to increased sales and return customers.
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