Why Internet Advertising?
Traditional media, in today's highly competitive world, has proved to be insufficient in fulfilling any advertisers' exacting standards - of efficiency and customer interaction. The interactive Internet is the solution to the your requirements, since it is a two-way interpersonal communication medium, with key distinguishing factors of feedback and interaction in real time. It is Interactive, Interpersonal & Cost effective - these are but a few of the many advantages that the Internet, as an advertising medium offers. The Internet offers unlimited low cost space compared to the expense and limited capacity of traditional media and the ability to accurately measure audience usage. Every day millions of new users spend increasing amounts of time online. And that's where the opportunity lies - for every minute spent online is an advertising opportunity for you.
Internet advertising is very similar to TV and radio advertising. The programs are offered as a free service; commercial advertising pays the expenses. The same is true of Internet advertising. The information is free, with the costs defrayed by advertising. A major advantage of Internet advertising is the ability to attract a specific target audience. This advantage is limited or nonexistent in other forms of media advertising. With the Internet, ads are directed towards the right group of people. Internet ads are known as banners. Virtually all banners are links to other sites, but there are still those few that are just meant to be seen, like billboards. One advantage of Internet advertising is that it opens new possibilities to spread messages to a targeted audience. By advertising to a particular group, chances of success are indeed great.
How Internet Advertising works?
There are various Internet advertising techniques:
- 1. The ad owner pays a fixed amount for each person who visits the page with the ad.
- 2. The ad owner pays a fixed amount for each click on an ad that links to the advertisers' web site.
- 3. The ad owner pays a fixed rate to have his advertisement posted for a specified duration.
- 4. The ad owner has the option of either promoting their product or service through survey based contests on our site.
- You control the market by targeting special sections.
- Prestige comes from your position on our site.
- Your customers receive your information.
- Increased traffic justifies your internet investment.
- Brand loyalty leads to increased sales and return customers.
Galatta.com is one of the fastest growing movie portals in India and is currently the #1 Movie Portal in South India with more than 800,000 members . We are proud to be the one and only movie portal in India to get ISO 9001:2000 certifications. As a movie based, interactive and user friendly portal, we are attracting more than 10,000 new users every month. One of the reasons is that the users get best quality content and daily updates. We have weekly celebrity chats for our users with leading personalities from the movie business. We are a one-stop-shop for all the latest entertainment news, movie reviews and gossip for Tamil, Hindi, Malayalam, Telugu, Kannada, English and Bhojpuri movies . Recently we launched our music section with more than 27,000 songs with new releases, latest hits, devotional songs and many more.
That said, the bottom-line is VIEWERSHIP, VISIBILITY and INTERACTIVITY .
Our current portal statistics vis-à-vis 1 year back are as follows:
No of page views per month in Jan 2009 : 120,09,128
No of page views per month in Jan 2010 : 180,00,000
i.e. Today, in total we have more than 18 million ad-views shown every month in our portal, www.galatta.com.
In order to reap the benefits of this new and interactive medium, we herewith give you the following services that we can offer as a one-stop-shop for creation of a large and inexpensive HYPE for you by using the Internet:
Campaign options in Galatta.com
- 1. Audio Ad
- 2. Video Ad
- 3. Sponsorship of Celebrities activities in entire Galatta.com
- 4. Banner Advertising of different sizes.
- 5. Audience targeted E-mail campaigns
- 6. Promotional campaign using online contests
- 7. Sponsorship of our weekly Chat sessions with prominent movie stars
- 8. Sponsorship for Wallpapers, Screen savers, exclusive sections of our portals
- 9. Virtual Storefront in Galatta.com – Galatta Mall, for online shopping of your products / services
- 10. Pop-up / Pop-under advertising
|Portal Name||Focus||Number of page views per month in Jan. 2008||Number of page views per month in Jan. 2009||Number of page views per month in Jan. 2010|
|55 City Portals of Tamilnadu||Information and Local News||5,00,000||1,000,000||2,019,213|
|TOTAL AD VIEWERSHIP||109,72,603||130,09,128||200,19,213|
i.e. Today, in total we have more than 20 million ad-views shown every month in our group of portals of which more than 18 million ad-views are shown on www.galatta.com
For further enquires please contact:
Vinayagamurthy - General Manager - Ad Sales and Marketing
Galatta.com – The Complete Movie Portal
Mobile: +91- 9841902333
Anjana B Nair - Ad Sales Co-Ordinator
Galatta.com – The Complete Movie Portal
Mobile: +91- 9840887467
Jai shyam K - Consultant - Sales & Marketing
Galatta.com – The Complete Movie Portal
Mobile: +91- 7358052755
- TITAN COOKIEMAN INDIA
- IBP CO. LIMITED
- GODREJ SARA LEE - GoodKnight
- TAJ GROUP OF HOTELS
- CITIBANK CARDS
- ICICI BANK
- PUNJAB NATIONAL BANK
- BHARAT OVERSEAS BANK LTD
- ETA-GENERAL AIRCONDITIONERS
- TI CYCLES
- GOLD WINNER OIL
- SRI KRISHNA SWEETS
- MARS RESTAURANTS
- CHEVROLET – OPTRA MAGNUM
- TATA SKY
- BHARATH MATRIMONY
- CENTER FRESH
- THE CHENNAI SILKS
- Tata DoCoMo
- Reliance Communications
- Mercedes Benz
- Lanson Toyota
- General Motors
- Concorde Motors
- VST Motors
- ITC, Cartier
- Calvin Klein
- TAG Heuer
- Hamilton Watches
- Swatch Watch
- Zimson Watches
- Taj Hotels
- Asiana Hotels and Resorts
- GRT Hotels
- Godrej & Boyce Mfg. Co. Ltd.
- Life Style
- Nalli Silks
- Chennai Silks
- Shree Devi Textiles
- Sri Ganapathi Silks
- PSR Silks
- B3 Fashions
- Style One
- Veev Stores
- Hunky Dory
- Pragathi Fashions
- Irony Clothing
- The Spring Hotel
- Influence Spa
- Turakhia Optics
- Kapleshwar Optics
- Vijaya Optical House
- New Venus Optical
- Etheral Interiors
- The Body Shop
- Sics Water Works
- Gold Winner
- Cardia Health
- Apollo Hospitals
- MIOT Hospitals
- LIC of India
- Star Health Insurance
- United India Insurance
- Moser Baer
- Sony BMG
- Singapore Tourism Board
- Tamilnadu Tourism
- Tanishq Jewellery
- Basic Life
- Chennai Diamonds
- Mustafa Gold Mart
- Mehta Jewellers
- Wrist World Watches
- Sathyam Cinemas
- Cookie Man
- White Cliffs
- Aachi Masala
- Suguna Chicken
- Mint Box
- Madras Terrace House
- GR Fragrance
- First in Town
- Anmol Palace
- OOD Life
- Eva Talc
- Bio Foods
- Parryware Roca
- Tech Pumps
- Simple Elegance
- Hash10 Mobiles
- Sony Music
- World Vision
- CHENNAI PORT TRUST
- INCOME TAX DEPARTMENT
- TAMILNADU LOTTERY
- TAMILNADU STATE AIDS CONTROL SOCIETY
- TAMILNADU TOURISM DEVELOPMENT CORPORATION
- CENTRE FOR TB DIVISION
- UNITED INDIA INSURANCE
- AVM Productions
- Sivaji Productions
- Abirami Mall
- Sathya Jyothi Films
- Tirupthi Brothers
- Sri Thenandal films
- Capital Film Works
- ASA Productions
- Duet Movies
- Red Giant
- Super Good Films
- Ford India
- Tata Housing
- Eros International
- … among others
You can choose from various options to promote your products or services on our network of portals. The options we provide as of now are banners, sponsored sections, microsites, newsletters and pop-ups.
To advertise on our network of portals a customized ad banner is required. You could either give your customized banner of your product or service or if you wish we can create one for you. We create the banner at your own discretion and liking, but we encourage you to suggest any ideas in regard to its final appearance.
|Type of Banner||Dimensions (pixels)||Banner memory in kb||Banner format|
|Top Banner||234 x 60||5 kb||.gif / .jpg / .swf|
|Leaderboard||728 x 90||15 kb||.gif / .jpg / .swf|
|Skyscraper||120 x 600||15 kb||.gif / .jpg / .swf|
|Vertical banner||120 x 240||5 kb||.gif / .jpg / .swf|
|Mini leaderboard||624 x 90||8 kb||.gif / .jpg / .swf|
|Footer banner||120 x 60||3 kb||.gif / .jpg / .swf|
|Rectangular banner||300 x 250||5 kb||.gif / .jpg / .swf|
|Music player Banner||468 x 60||5 kb||.gif / .jpg / .swf|
|Toggling Banner||374 x 220||10 kb||.gif / .jpg|
|Video ad||240 x 180||below 1 mb||.flv|
|Audio ad||30 sec||20 kb||.rm|
Sky Scrapers (Zones) - The Zones are like semi vertical banners of your product or service which can either place on one of our sections or be one which carries one or more links to your site as well as our sponsored sections.
Section sponsorship: There are various macro sections in the sites such as "Movies", "Discussion Forum", "Greetings", as well as sub sections such as "Pop Corn Time", "Worth the Wait", "Hits and Misses", etc. We can redesign the section to have your Product banners showing to all viewers of those sections.
Chat sponsorship: We have a weekly celebrity chat session on every Saturday evening which is usually between 6 pm and 9 pm. This is another place where we can advertise your brands. A pop-up window of your brand of product or service also automatically loads in each browser window of the users who log onto galatta.com for the celebrity chat.
Contest sponsorship: We have a special section for contests on our portal. This is a collection of various contests to keep our users entertained. This is another place where there is a great amount of interactivity between the users and your brands. The contest will be based upon a theme and concept the sponsor wishes for or we can also come up with the concept of the contest for the sponsor. Sometimes the contests are conducted in a survey based manner which provides feedback for the sponsor regarding their product or service.
MicrositesMicrositeGalatta Microsites sponsorship: Once a week we put up at least one microsite on the latest movies or movie based events that happen. This is one of the most popular sections of our portal. Here, we individually design sections to suit various movies and events. This is an ideal place to put up multiple hidden links back to your brand in addition to your brand presence on all the pages of the microsite. View the IBP Parthaale Paravasam Microsite | Gold Winner Aalavandaan Microsite
Newletter Sponsorship: We have more than 8,00,000 registered users currently and we can send a completely sponsored Newsletter to them. You can co-brand your product or service in these newsletters. This is another place for placing your product banners for maximum visibility. The cost for this is even cheaper than the cost of postage these days! View our HTML mails
Newletter Advertisements: Newsletters are sent to galatta members on a periodic basis. The newsletters are sent in as HTML mails and Non-HTML Mails. You can promote your product or service through banners, which you can choose from the types of banners available.
City Portals Advertisements
In order to cater to the local Tamilnadu viewers and their Diaspora, we have created a group of city centric portals for Tamilnadu. The Group comprises 55 city portals from singarachennai.com to kanyakumari.com. These portals give useful information about the cities and attract most of the local Internet population to check them out. The Tamil Diaspora also log on from all over the world to see the goings-on in their "OWN" city portal. These portals also give tourist information for travelers and others.
For enquires and tariff please contact:
FOR CINEMA ADS ( CHENNAI )
General Manager - Ad Sales and Marketing
FOR CORPORATE ADS ( CHENNAI )
Anjana B Nair